This is possibly the most accesble matcha-snack in the US. A lot of blogs rank this as the number 1 matcha-snack to try. Hmmm.... I find it hard to like it. It has this bland sweetness with a tint of fishy smell. I mean.. fishy smell?? That is the wrong side of umami. It is certainly worse than the original kitkat. Overall, I do not recommend.